April 9th: Self-publishing mistakes will cost you readers (and sales)


ALEXA BIGWARFE

AUTHOR COACH & BOOK MARKETER

Hello Reader,

You didn't write your book to have it disappear into the void. And I'm guessing you want a smooth launch day experience and not one full of panic when things don't go just right?

There are a number of pitfalls that can really mess you up when self-publishing your book and the sureist way to make sure you don't see the sales you want is uploading without the right metadata, distributing through the wrong channels, pricing incorrectly, or missing the backend setup that tells Amazon—and readers—that it even exists.

That's just the tip of the iceberg of things that can go wrong if you don't know what you're doing.

The painful truth: most indie authors don't find out what they did wrong until after the damage is done.

I've been there. Thirteen years of publishing, costly mistakes, and deep-diving into every corner of this industry have taught me what the "experts" don't tell you upfront.

That's exactly why I created the Self-Publishing Bootcamp—and I only offer it once a year.

I go through all the important areas, step-by-step, and make sure you know exactly what you're doing.

Already published? Maybe it's time for a refresher course, because there have been a lot of changes in the last year!

Key Details:

📅 April 9, 2026 | Zoom

⏰ 10:30 AM – 2:30 PM Eastern | 9:30 AM – 1:30 PM Central | 8:30 AM – 12:30 PM Mountain | 7:30 AM – 11:30 AM Pacific

💰 $47 Early Bird (price increases to $97 on April 1st — no fooling)

🎥 Recorded — watch anytime, no access deadline

👉 [SECURE YOUR SPOT FOR $47 — BEFORE APRIL 1ST]

Others will charge hundreds, if not thousands of dollars, to teach or help you with this information. I keep it budget friendly so you have the money you need to invest in editing, good cover design and formatting, and the marketing costs.

Who is this for?

This bootcamp is for you if:

  • You're preparing to publish your first or next book
  • You've already published but haven't touched your metadata in a while
  • You've heard of KDP and IngramSpark but aren't sure how to use them strategically
  • You want to publish like a professional — not just "load it to Amazon" and hope for the best
  • You want to avoid the expensive mistakes that haunt so many authors

Why do you need this?

Self-publishing has changed — a lot.

KDP and IngramSpark have both overhauled their back-ends. Keywords and categories work differently now. There are new distribution companies worth knowing about. And there are just a LOT of details that you need to know how to do, and in what ORDER, to make sure you don't have any emergencies on launch day.

If you published even two or three years ago and haven't revisited your book's metadata, it's probably also time for a refresh.

Here's what we cover in 4 packed hours:

  • All the key elements of self-publishing — what you actually need and where to get it PLUS the very important TIMELINE
  • Metadata mastery: keywords, categories, ISBNs, pricing strategy, and more
  • Imprints: what they are, why you'd want one, and how to set yours up
  • Copyright: when and why
  • Pre-order vs. scheduling for publication — the difference matters more than you think
  • Pre-order strategies that build momentum before launch
  • Ordering your print proof vs. ordering author copies
  • Amazon Author Central: setup, strategy, and why it's non-negotiable
  • Step-by-step KDP walkthrough — every field explained
  • Step-by-step IngramSpark walkthrough — including those tricky fields you MUST get right (discount rates, pre-orders, and more)
  • Why smart authors use BOTH KDP and IngramSpark — plus other distribution options like PublishDrive, Lulu, Bublish, and more
  • Basic marketing principles that should directly influence your publishing decisions

This is hands-on, interactive, and taught by someone who has made the mistakes (but has also learned how to do it RIGHT) so you don't have to waste time trying to figure it out.

Register for the Boot Camp Now & Save $50! (Recordings provided)

The early bird price of $47 disappears on April 1st — after that, it's $97.

This bootcamp will save you time, money, and a lot of stress. That, I can pretty much guarantee!

See you on April 9th,

Alexa

P.S. Can't make it live? No problem — the recording is yours with no access deadline. But the early bird price? That one does expire. Grab your spot now before April 1st.

Alexa Bigwarfe

Publishing Consultant & Book Marketing Expert

Write|Publish|Sell

Alexa's Publishing Chat Podcast:

Ranked #9 of the 2025 Best 25 Book Marketing Podcasts by Feedspot!

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Alexa Bigwarfe

Join this email list for tips, tools, and advice on writing, publishing, and selling your book! From tips for entrepreneurs who want to grow their business with a book, to fiction authors, to other nonfiction and children's book authors, we provide the knowledge base you need to make informed decisions about your publishing journey. Alexa Bigwarfe is the founder and CEO of Write|Publish|Sell and host of the Women in Publishing Summit. Alexa provides events, training opportunities, tools, resources, and content to guide and educate authors and industry professionals through the process of publishing and marketing books. She also is a publishing consultant for those who'd like some extra guidance in the process.

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