How many steps to self-publish a book?


ALEXA BIGWARFE

AUTHOR COACH & BOOK MARKETER

Hello Reader,

Do you remember the Tootsie Roll Pop commercial with the Owl... how many licks does it take to get to the center of the Tootsie Roll Pop? The owl licks it three times and then bites it. THREE licks, he declares.

Much to my delight, they've recently brought this commercial back!

But that has nothing to do with Self-Publishing... except... when asked the steps to self-publish, you're likely going to get a variety of answers and a lot of people sell shortcuts.

As the publisher behind Kat Biggie Press, Purple Butterfly Press, and Chrysalis Press, and having now published hundreds of books, I can tell you, shortcuts lead to big pain.

Most of you have received the basic publishing checklist, but it's just that - BASIC. It covers the tasks in broad strokes.

So the answer to my initial question in the subject line of the email: How many steps does it take to self-publish a book?

I don't have the exact count, but I'm going to say hundreds of tasks (including subtasks) if you're doing it right. (Now some of those are simple steps, but others, if skipped, will ruin your publishing experience.)

My team and I have been publishing books for over 12 years now. We've refined the process over and over.

And now, I've put it all together for YOU!

You can grab my entire checklist of tasks and subtasks for $47.

This step-by-step publishing production and launch framework has successfully launched more than 100 books.

This framework includes all the major steps in pre-production, book production, pre-launch, launch, and post launch timelines, in the order that follows best practices.

  • Publish your book like a professional without missing any key steps
  • No worrying about forget key steps in the process
  • Rest assured that you're completing the correct tasks in the correct order

Order now! Save yourself the time and headache of trying to figure out every step!

Here's a screenshot of the first few steps.

The template can be loaded to Asana, a free project management tool, which will allow you to collaborate with your team, update tasks, assign due dates and people, etc.

Want to know ALL the major steps in the publishing timeline? Grab our Publishing Project Management Template and never worry about missing anything important along the way!

What's next?

When you purchase, you'll receive a PDF document with all of the instructions for downloading the CSV and loading it into Asana. Asana is pretty simple project management tool, but if you run into any problems, they have a whole help section on their website.

You'll follow the instructions, load the CSV, and personalize it with your details, timelines, and dates. You can even invite your team members to join you.

Here's a picture of the dashboard - highlighting all of my overdue tasks. :-)

Let me know if you have any questions, otherwise, have fun building out your project plan!

Please - take it from someone who has built a career around helping people FIX the mistakes they have made in the publishing process, and grab this resource. Allow me to provide you what I've learned through years of experience (and my own mistakes!) in this tool that will save you from missing key steps.

Write on!

Alexa

Alexa Bigwarfe

Publishing Consultant & Book Marketing Expert

Write|Publish|Sell

Alexa's Publishing Chat Podcast:

Ranked #9 of the 2025 Best 25 Book Marketing Podcasts by Feedspot!

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Alexa Bigwarfe

Join this email list for tips, tools, and advice on writing, publishing, and selling your book! From tips for entrepreneurs who want to grow their business with a book, to fiction authors, to other nonfiction and children's book authors, we provide the knowledge base you need to make informed decisions about your publishing journey. Alexa Bigwarfe is the founder and CEO of Write|Publish|Sell and host of the Women in Publishing Summit. Alexa provides events, training opportunities, tools, resources, and content to guide and educate authors and industry professionals through the process of publishing and marketing books. She also is a publishing consultant for those who'd like some extra guidance in the process.

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