The 6 Stages of Production and Launch


ALEXA BIGWARFE

AUTHOR COACH & BOOK MARKETER

Hello Reader,

Happy Valentine's Day!

The replay is ready! 🎥

If publishing has ever felt like you’re trying to build a house without instructions (or like everyone else got a checklist you didn’t), this training will help. In “Your Publishing Plan: The 6 Stages of Production & Launch,” I walk you through the full roadmap—from writing and editing to production, distribution, launch, and what actually keeps sales going after release week.

Watch the replay below!

Here are a few of the biggest takeaways:

  • Publishing isn’t linear. It’s not a straight timeline—it’s more like a bowl of spaghetti, with stages that overlap.
  • Your publishing route changes everything. Traditional vs hybrid vs self-publishing vs self-pub assist impacts ISBNs, distribution, costs, and what you’re responsible for.
  • Budget matters (and so does quality). Cutting costs usually means you’re paying with your time—or risking a book that doesn’t meet industry standards.
  • Marketing starts months before launch. Not weeks. Not days. Months.
  • Post-launch is where momentum lives. If you stop talking about your book, sales stop too.

Resource mentioned in the training:​
​
https://WomenInPublishingSummit.com/editing-resources​

​https://womeninpublishingsummit.com/pub​

The Women in Publishing Summit is March 8–11 (virtual). You’ll also get recordings through the end of the year.
​
WomenInPublishingSummit.com/tickets​

Prefer in-person collaboration and implementation? WIPCON in Columbia, SC is March 26–28 and our hotel block rate ends February 25.
​
WomenInPublishingSummit.com/columbia​

I’m cheering you on—your book matters, and your voice matters.

Talk soon,
​

Alexa

Alexa Bigwarfe

Publishing Consultant & Book Marketing Expert

Write|Publish|Sell

Alexa's Publishing Chat Podcast:

Ranked #9 of the 2025 Best 25 Book Marketing Podcasts by Feedspot!

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Alexa Bigwarfe

Join this email list for tips, tools, and advice on writing, publishing, and selling your book! From tips for entrepreneurs who want to grow their business with a book, to fiction authors, to other nonfiction and children's book authors, we provide the knowledge base you need to make informed decisions about your publishing journey. Alexa Bigwarfe is the founder and CEO of Write|Publish|Sell and host of the Women in Publishing Summit. Alexa provides events, training opportunities, tools, resources, and content to guide and educate authors and industry professionals through the process of publishing and marketing books. She also is a publishing consultant for those who'd like some extra guidance in the process.

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