Join this email list for tips, tools, and advice on writing, publishing, and selling your book! From tips for entrepreneurs who want to grow their business with a book, to fiction authors, to other nonfiction and children's book authors, we provide the knowledge base you need to make informed decisions about your publishing journey. Alexa Bigwarfe is the founder and CEO of Write|Publish|Sell and host of the Women in Publishing Summit. Alexa provides events, training opportunities, tools, resources, and content to guide and educate authors and industry professionals through the process of publishing and marketing books. She also is a publishing consultant for those who'd like some extra guidance in the process.
The 4 ways to launch your book {WPS Newsletter}
Hello Reader,
Last week I ran our webinar: How to Smash Your Book Launch.
It's my favorite webinar as I love to take a look at what's happening in the world of book launches and break down what's working as well as what you need to consider to achieve those results.
This year, I added a new component.
I am often asked about the different ways to launch your book - timelines, what's necessary to do, how far in advance you need to start, etc.
So I talked about the four ways I see authors launching books.
We covered:
- The Rapid Launch
- Passion project launch
- Re-launch
- Traditional launch
I explained in which circumstances you might choose the launch that is going to work best for you, and then spent a good bit of time explaining why we generally following the traditional launch method.
Briefly, I recommend:
- Rapid launch - for those with existing audiences (ie, an entrepreneur or business owner with an audience, authors who have been publishing for awhile and have a reader base) OR for a specific deadline (an event or significant date) OR for those with a series that will come out in a short timeframe
- Passion project - have a specific book you want to get into the world and don't care about a sales goal or reviews
- Re-launch - first round didn't go as well as you'd like, so you're doing a re-launch
- Traditional - the best option for new authors, 1st time authors, or authors who haven't seen the results they've wanted and want to start fresh with a longer marketing tail. The traditional method (the method we teach in Book Launch in a Box) teaches all the steps to implement for a minimum of 3 months prior to launch for up to a year or more before... plus during and post launch. Takes more time and consistent actions, but the results are worth it!
Of course I included case studies and other great information from recent and upcoming launches.
I encourage you to watch the replay if you missed it, and let me know which launch route you're taking, or if you're doing (or did) something different.
Would love to hear your feedback!
Write on!
Alexa
Alexa Bigwarfe
Author Coach, Publisher & Book Marketing Enthusiast
P.S. - Book Launch in a Box is starting soon! You can save 20% with the coupon code BLAB20OFF. This program is going to walk you through all the things you need to do in the next 3-12 months to SMASH your own book launch. Check it out here.
Alexa Bigwarfe
Join this email list for tips, tools, and advice on writing, publishing, and selling your book! From tips for entrepreneurs who want to grow their business with a book, to fiction authors, to other nonfiction and children's book authors, we provide the knowledge base you need to make informed decisions about your publishing journey. Alexa Bigwarfe is the founder and CEO of Write|Publish|Sell and host of the Women in Publishing Summit. Alexa provides events, training opportunities, tools, resources, and content to guide and educate authors and industry professionals through the process of publishing and marketing books. She also is a publishing consultant for those who'd like some extra guidance in the process.
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