ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Here's something I wish I'd known sooner in my author journey. Hey - you're now a small business owner. Say what? Contracts, copyrights, financial data, taxes. But it's the MONEY stuff that I absolutely knew nothing about. What am I supposed to be filing in taxes? Royalties count. A paid speaking gig counts. That one freelance editing project counts. And if you're thinking... I'm not MAKING any money right now, I'm just spending it......
about 1 month ago • 2 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Can you believe we're already halfway through 2026? I know how fast the year goes. Back in January, a lot of us set big intentions for our books. Maybe you promised yourself this would be the year you finally finished the manuscript. Or hit publish. Or got serious about marketing the book that's been quietly sitting on Amazon. So let's do a gentle mid-year check-in. Not to make you feel behind — but to help you see clearly where you...
about 2 months ago • 3 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, When asked about AI, we get a LOT of varied response from our community. Love it or hate it, AI is here and it's here to stay. Many readers are using it, and if we're not savvy to the strategies to being found by AI search results, we're missing out. If you read my email the other day about GEO, I talked a lot about what this is and how books are being discovered now. (I'll be teaching this and running the GEO audit live in the...
3 months ago • 3 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, If you're struggling with book marketing, you're not alone. As a book marketing expert even I struggle with doing all of the things required to sell a lot of books while I'm also running a full-time business and mom to 3 teenagers. Register for my free webinar: Learn to Love Marketing! April 29th, 2pm ET/11am PST Recording Provided. Register here! Let me share a story. I recently worked with an author who had done everything she was...
4 months ago • 1 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, You didn't write your book to have it disappear into the void. And I'm guessing you want a smooth launch day experience and not one full of panic when things don't go just right? There are a number of pitfalls that can really mess you up when self-publishing your book and the sureist way to make sure you don't see the sales you want is uploading without the right metadata, distributing through the wrong channels, pricing incorrectly,...
5 months ago • 3 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, If tax season makes you want to hide under a blanket with a good book, I completely understand. But here's the thing: your author business comes with some genuinely great tax advantages, and most indie authors don't take full advantage of them. Editing fees, book covers, writing conferences, software tools, marketing expenses, your website—almost everything you invest in your author business can be a legitimate write-off. That means...
6 months ago • 1 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Happy Valentine's Day! The replay is ready! 🎥 If publishing has ever felt like you’re trying to build a house without instructions (or like everyone else got a checklist you didn’t), this training will help. In “Your Publishing Plan: The 6 Stages of Production & Launch,” I walk you through the full roadmap—from writing and editing to production, distribution, launch, and what actually keeps sales going after release week. Watch the...
6 months ago • 1 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Have you ever had an impact moment? Something that changed everything for you? Almost dying in 2024 and spending 3 weeks in the hospital and three months in recovery was my impact event that led me to a lot of soul searching and deep digging about where I want to spend my time and energy. And from that came a realization that I want to make some changes. For my health and family. When I launched Write|Publish|Sell in 2014, honestly, I...
6 months ago • 5 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Do you remember the Tootsie Roll Pop commercial with the Owl... how many licks does it take to get to the center of the Tootsie Roll Pop? The owl licks it three times and then bites it. THREE licks, he declares. Much to my delight, they've recently brought this commercial back! But that has nothing to do with Self-Publishing... except... when asked the steps to self-publish, you're likely going to get a variety of answers and a lot of...
9 months ago • 2 min read